Packaging design, in addition to form, materials and texture, must focus on colors. For example, a light, soft blue is closer to gray (a psychologically neutral color) than a cooler, darker shade. The shades of your colors can be used to distinguish your brand more. From now on, it is the details that are at the forefront of the scene – like an intelligent and catchy phrase, or the impression of a beautiful artistic motif. In addition, it is important to choose visible colors, delicate and a small font. In the packaging, minimalism translates into a brown kraft cardboard and a black print. In the era of Instagram filters and clean galleries of social networks, the trend is minimalism. In fact, it was on the verge of visual aggression! Nowadays, the approach is different. If you’ve known the 90s, you may remember, clothes with very bright colors and designs that made tons. In addition, women too, like blue but purple, red and green are also good choices for a more feminine brand. Green and black are also good choices for a men’s brand. More than 57% admit that they prefer this color. When it comes to gender differences, men prefer blue. Also, remember this golden rule – the majority of people do not like orange. Teens and thirties tend to like purple, which can be, very attractive in a package. If you are targeting children, avoid red – your design should be essentially green and blue. A study by Joe Hallock indicates that blue is really the color that far outstrips all others, regardless of age. When designing your packaging, remember that color preferences change according to age and son-in-law. For example, a delicate background – like kraft or white cardboard – amplifies black prints.
Finally, remember, that each package depends on the details. However, use these colors carefully – especially green that can become boring if used excessively. For example, yellow and red work for a dynamic image, targeted for passionate people.Whenever you target customers who value your attention to environmental issues, green and brown will amplify this perception.Ĭosmetics, fair trade products and even clothing – all of these things can benefit from green packaging. If your brand is more cheerful, try to find a mix of bright and warm colors.
Agencies and marketing companies that want to build trust with their packaging can use blue.
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For example, if you want a professional look but do not appear too “sociable”, choose blue. The best approach to choosing your color palette is to put yourself in the customer’s shoes. For example, it is often associated with white elements. In general, Black is used for elegant and high-end brands. But some companies are using it to brighten their design like McDonald’s and Imdb. Nevertheless, it is rarely used in main color. Yellow is an extremely emotional and jovial color. Green is used by many large companies – Subway, Spotify, Starbucks, Lacoste and Xbox. This color is soothing, soothing, balancing, lasting, harmonious and regenerating. For example: Netflix, Coca-Cola, Disney, McDonald’s, Marlboro and Lego. Red is generally used for entertainment and lifestyle businesses. Unlike the blue, the Red is a fierce color associated with ardor, passion, excitement, warmth and strength. Many international companies are incorporating blue in their image – Facebook, Twitter, IBM, Vimeo, etc … And if you take a look at PCB – you will notice that we have also chosen light blue in our logo. As a result, this is a very common choice for designs. It is a relaxing color, associated with confidence, efficiency, serenity, logic and intelligence. So here are the most used colors and the message they convey to your customer.īlue is the color of the sea and the sky. In fact, the colors chosen for your design must be chosen carefully. Have you ever wondered why airlines (Ryanair, KLM, Turkish Airlines, Lufthansa, etc.) use blue as their main color? The explanation is simple – blue evokes reliability.Or why did Subway choose yellow and green? The first color is jovial (the brand wants to attract young people) and green is a color that represents freshness. For example, this will help you decide if the yellow is really a sales booster or just a random fact.
Despite this, it is always better to have some knowledge in this area. Nevertheless, one thing is certain – there are no pre-defined answers. So, some brands take this subject very seriously and others do not. For example, some companies work for several months to create their “graphic charter”. If you heard that 75% of the pencils sold in France were yellow, would you use this color in your design to boost your sales? The psychology of colors can be a delicate subject.
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